The Evolving Real Estate Business in Steamboat: Edgemont a Success through Crowd Sourcing

Let’s say you have a real estate development that’s slow to sell and you’re wondering why.  For one reason or another the units are just sitting idle and not moving. Assuming you’re already discussing and actively working with price and marketing and the market is just not reacting. Time to try something different like crowdsourcing.  And if you’re not looking outside the box today, you’re stuck in the closet.

Crowdsourcing, or crowd sourcing, is a term that distributes problem solving among a group of people. By adding people to your effort, it become a collaboration of efforts to reignite and focus on the issue at hand.

Case in point:  Steamboat Springs, Colorado. Ski Town U.S.A.  A destination ski resort in in Northwest Colorado. We are suffering too in real estate values and transactions have been slow for 2-3 years.

And in those 2-3 years the development of Edgemont occurred.

A wonderful, ski-in / ski-out premier condominium at the base of the Steamboat Ski area. Does not get any better.

Typical and yet traditional sales office. 1-3 sales staff on location. But little presence in the MLS and brokerage community. A rich marketing campaign that had every agent in town somewhat knowledgeable of the development, but that was it.

Problem – slow economy = slow sales

Solution – Crowdsourcing = exponential marketing

Edgemont offered 5 local, hard working real estate agents an open-listing to sell these residences. All 5 become Edgemont experts, broadcasted this knowledge to their peers, marketed this information as they saw fit, and generally ignited the real estate sales during a slower time in our community.

The results:  A now debt free development. An increase in sales. A continued innovated and collective marketing push forward, and all because of crowdsourcing and thinking outside the box.

The added advantage of marketing and selling real estate in Steamboat Springs with a group effort has proven to be a success. It’s an ever evolving real estate resource that works for results.

—For more on this topic or questions regarding Steamboat Springs real estate in Steamboat Springs, Colorado, feel free to call Charlie at 970-846-6435 or write me an email at: charlie@steamboatsmyhome.com.

Thanks,

Charlie

Advertisements

About SteamboatsMyHome.com

Originally from Seattle, Washington, Charlie relocated to Steamboat Springs with his wife Carol and their son, Finn, to become a Steamboat Springs realtor eager to share the joys of Colorado. Charlie is a second generation realtor and is proud to be a member of Steamboat Sotheby's International Realty in Steamboat Springs, Colorado. After graduating from Whitman College in Walla Walla, Washington, Charlie worked in the high-tech industry in Seattle for several years before deciding to follow his father's lead and began his career in real estate. Working for Windermere Real Estate in Seattle, Charlie had a great, innovative career in the highly competitive Seattle market before moving to Steamboat in 2005 and delving deep into Steamboat Springs real estate. At Steamboat Sotheby's International Realty, Charlie has become one of the top agents with his innovative style and tireless perseverance.
This entry was posted in Steamboat real estate and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s